Find on page off page steps, benefits SEO

SEARCH ENGINE OPTIMIZATION

SEO means Search Engine Optimization is the process of improving the visibility of website or a web page on search engine. There are different types of search engine such as Google, Yahoo, Bing etc. When we want to search anything,we can enter some keywords related to our search topic. After entering some keywords, the list of related links or website appear. So we can go to the link which appears on top of the list. So the job of the SEO is to make our website so visible that it should get first rank and should be appear on top of the list.

When we search something on Google search engine, the list contain paid website and unpaid or natural web sites related to our search. The paid websites appear on the top of the page with yellow background and unpaid or natural website appear below paid web site. The paid website is called 'paid' because the owner of the particular website pay to the Google to get first rank in the list.

There are two main types of Search engine Optimization.

1. On Page Optimization
2. Off Page Optimization.

1. On Page Optimization:-

In On Page Optimization, when we optimize website, then whatever changes we make can reflect to our website. Main steps involve in On page Optimization are,

Google Analytics:-

Google Analytics is the free service provided by Google that give detailed information about the visitors of the website. For example how many users visited our website, how many times they visited, no. of website they visited etc.

Keywords Analysis:-

Keyword are the most important element in every search engine. Choosing the right keyword is the most important for successful optimization of our website. Selection of the keyword depends two parameters. First is keyword should be related to the concept and content of website. Second is that the keyword should include the one that are commonly being used.

Meta Tag Creation:-

Meta tag are lines of HTML code embedded into web pages, which are used by search engine for storing information for your website. Meta tag is one of the most important aspect of the SEO which can help us to optimize keyword for higher search engine ranking.

Main Meta contents are Title, Description, keyword,author, Copyright and Robot.

2. Off Page Optimization:-

In Off Page optimization, we can create a back links and it does not affect any changes to our website. Main steps involve in off page Optimization are,

Base Keyword Ranking:-

Check the current ranking of the keyword before submission.

Google Local:-

Submit details of website at http://maps.google.com

Search engine/ Directory submission:-

submit your website link to the search engine.

Social Bookmarking Submission:-

first register and then submit link to the social bookmarking.

Forum submission:-

first register to the site then active your registration, select relevant category and then click on new thread and submit site details.

Benefits of SEO:-

Perspective(global/regional):-

SEO has a benefits for all organization that all of its customer reach globally or regionally.

Targeted Traffic:-

SEO can increase the no. of visitors for the targeted keyword. So SEO has the potential to convert that visitor into regular customer.

Increase visibility:-

once a website has been optimized, it will increase the visibility of the website that more visitors will visit the website.

cost effective:-

one of the main benefit of SEO is that it is more cost effective that require minimum amount of capital for the maximum exposure of website.