SEARCH ENGINE
OPTIMIZATION
SEO
means Search Engine Optimization is the process of improving the
visibility of website or a web page on search engine. There are
different types of search engine such as Google, Yahoo, Bing etc.
When we want to search anything,we can enter some keywords related to
our search topic. After entering some keywords, the list of related
links or website appear. So we can go to the link which appears on
top of the list. So the job of the SEO is to make our website so
visible that it should get first rank and should be appear on top of
the list.
When
we search something on Google search engine, the list contain paid
website and unpaid or natural web sites related to our search. The
paid websites appear on the top of the page with yellow background
and unpaid or natural website appear below paid web site. The paid
website is called 'paid' because the owner of the particular website
pay to the Google to get first rank in the list.
There
are two main types of Search engine Optimization.
- On Page Optimization
- Off Page Optimization.
1.
On Page Optimization:-
In
On Page Optimization, when we optimize website, then whatever changes
we make can reflect to our website. Main steps involve in On page
Optimization are,
Google
Analytics:-
Google
Analytics is the free service provided by Google that give detailed
information about the visitors of the website. For example how many
users visited our website, how many times they visited, no. of
website they visited etc.
Keywords
Analysis:-
Keyword
are the most important element in every search engine. Choosing the
right keyword is the most important for successful optimization of
our website. Selection of the keyword depends two parameters. First
is keyword should be related to the concept and content of website.
Second is that the keyword should include the one that are commonly
being used.
Meta
Tag Creation:-
Meta
tag are lines of HTML code embedded into web pages, which are used by
search engine for storing information for your website. Meta tag is
one of the most important aspect of the SEO which can help us to
optimize keyword for higher search engine ranking.
Main
Meta contents are Title, Description, keyword,author, Copyright and
Robot.
2.
Off Page Optimization:-
In
Off Page optimization, we can create a back links and it does not
affect any changes to our website. Main steps involve in off page
Optimization are,
Base
Keyword Ranking:-
Check
the current ranking of the keyword before submission.
Google
Local:-
Submit
details of website at http://maps.google.com
Search
engine/ Directory submission:-
submit
your website link to the search engine.
Social
Bookmarking Submission:-
first
register and then submit link to the social bookmarking.
Forum
submission:-
first
register to the site then active your registration, select relevant
category and then click on new thread and submit site details.
Benefits
of SEO:-
Perspective(global/regional):-
SEO
has a benefits for all organization that all of its customer reach
globally or regionally.
Targeted
Traffic:-
SEO
can increase the no. of visitors for the targeted keyword. So SEO has
the potential to convert that visitor into regular customer.
Increase
visibility:-
once
a website has been optimized, it will increase the visibility of the
website that more visitors will visit the website.
cost
effective:-
one
of the main benefit of SEO is that it is more cost effective that
require minimum amount of capital for the maximum exposure of
website.
